It's gold with the color of the lipstick on one side and on the top. It is more of a square than circle. Very nice, in my opinion.
The applicator is a short, almost doe foot applicator. It is soft but not quite the doe foot. It's a little longer as far as that is concerned but the entire applicator is shorter than a lip gloss.
I found this to glide on extremely smooth. It gives vibrant color and moisturizes the lips.
I found the color on the tube really represented the color in the tube. It has terrific pigmentation and shine. There are tiny glitters in the Coral Encore.
The wear test:
There is no claims (that I could find) that states this is a long wearing lipstick but it does last a good while before needing to be reapplied. The shine and color lasted about the same amount of time - a couple of hours.
As it wore off, I noticed tiny glitters on my lips. It wasn't big chunks, but noticeable at a closer inspection. This was easily fixed with reapplication of the lipstick.
I was very pleased with the application and wear of this product. I can not speak for the other colors of the line, but this one was vibrant. My lips did not feel dried out as the product wore off. There was no stickiness as with some high shine lip products.
My only tip is to apply every 2 - 3 hours, as needed.
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Extraordinaire by Colour Riche
Note: I was sent this product for reviewing purposes.